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The Pearson Digital Enterprise Series From Thomas Erl

A Field Guide to Digital Transformation

Praise for this Book

“ By far the most thorough and well-structured guide to digital transformation I have come across. It’s an invaluable resource to businesses at all stages of the process, providing insight into digitalization and working with data in a clear and engaging way.”

—Jiri Kobelka, CEO, Tatum

“ This book explains, in simple language and with an abundance of examples, what digital transformation is all about. The reader is taken through a journey supported by a rock-solid technology and business content, while also learning about the risks and benefits. A must read.”

—Gabriele Rossi, Enterprise Architect, ABN Amro Bank

“ This book is like a good architecture: It explains a really complex subject like Digital Transformation in plain English! It does this by discussing the constituent parts and how these parts interact and strengthen each other. All this is supported by beautiful, easy to understand graphics. This book helps a lot in navigating where you stand as a company in your Digital Transformation. Thomas and Roger, job well done!”

—Brian Lokhorst, Lead Architect SOA Competence Center, Dutch Tax and Customs Organisation

“ This is the book that needs to be read by anyone that wants to understand where contemporary business and technology are going.”

—Eric Barceló Monroy, Head of Technology Architecture Consulting, Entra a la Gran Nube, SA de CV

“ In this book the authors pulled off a small miracle—to demystify ‘digital transformation’ and make it tangible and understandable—as it’s so much more than technology, it’s about people, culture, data and putting customers into the center of the game.”

—Clemens Utschig, CTO Boehringer Ingelheim

“ Organizations struggle implementing digital transformation initiatives successfully. A Field Guide to Digital Transformation is a perfect recipe and a reference model to guide teams on concepts, technologies and solutions to deliver digital transformation efforts in a standard and more effective way.”

—Ramesh Aki, Staff VP – Digital Platforms and Engineering, Anthem, Inc.

“ This book holds precious information to any IT enterprise organization that is going through a digital transformation program. The book covers organizational aspects, mindset and process changes, and platform technologies that are part of a digital transformation move. Well-crafted language and graphics make the book easy to read and the ideas easy to understand. The description of digital transformation strategies and technologies points out the benefits but also includes a forthright discussion of risks and challenges. As a technology person, in particular I saw great value in learning about the importance of customer centricity and how to realize it through different nuances of warm customer relationships.”

—Paulo Merson, Brazilian Federal Court of Accounts, Carnegie Mellon University, University of Brasília

“ The knowledge in this book creeps up on the reader who is transformed from wondering what is this new digital world to actually understanding its purpose, its promise and actually how it all works.”

—Dennis E. Wisnosky, Founder the Wizdom Companies, CTO-CA (ret), DoD Business Mission Area

“ A great book for both the newbie as well as the veteran to Digital Transformation. The authors give a solid and comprehensive overview of the Why, How and What, striking a perfect balance between the human, technical and data aspects behind one of the most important business trends of the last decades.”

—Coen de Bruijn, Program Director Data & Analytics, Nike (and Author of “Key Performance Illusions”)

“ The understanding of digital transformation and its true purpose and impact is a must-know for everyone; as we are in it together. This book will be relevant for many years to come while the IT industry keeps moving faster, yet attention to fundamentals can get lost. The book provides a balanced approach to both fundamental drivers as well as gently introducing supporting technology areas for project completion, and that is done gently without getting the reader lost with buzz words. It offers easy-to-understand terminology while real-life example solutions provide a good understanding of what matters to achieve the results. A must-read book for everyone, period.”

—Samuel Rostam, Technical Advisor & Adjunct Professor, New York Institute of Technology

“ This book does a great job in making a broad and fluffy subject tangible. It presents a well-structured and comprehensive breakdown of digital transformation, and uses attractive, supporting visuals to help you understand relationships. Recommended for practical professionals that want to get a good overview of digital transformation aspects without spending days on theory and/or use cases.”

—Jeroen van Disseldorp, CEO, Axual

“ This book is very descriptive of digital transformation and its technologies. Truly educational and applicable to any organization.”

—Khalid Saad, Advisor, Infrastructure Planning, Abu Dhabi Digital Authority

“ Digital Transformation can be ambiguous and can mean different things to different people. The authors deliver clear and practical coverage of what Digital Transformation truly is. For when you are ready to plan your Digital Transformation project, this should be the reference book on your desk.”

—SunTae Hong, Cloudist

“ What is Digital Transformation and what are its critical success factors? Why Now? What is Customer Data Intelligence? How can Digital Transformation Solutions enable Intelligent Decision Making and what are the Digital Transformation Science and Automation Technologies?

The authors do an excellent job providing the answers and offering insights into everyday problems one encounters when embarking on digital transformation. In a clear and easy-to-understand manner the authors cover complex topics, illustrated by numerous well-designed examples and diagrams. I recommend this book to any digital transformation practitioner.”

—Alex Chizhevsky, PhD., Head of Integration and Data Architecture Practice, Financial Industry

“ If you want to get more insight in the digital part of digital transformation, this is definitely the book to start with.”

—Mark Cloesmeijer, Co-Founder, Precedence

“ This book provides clear insight into all aspects that play a role in creating a successful digital transformation roadmap. It’s up to the individual organization to filter out and combine what is applicable to their situation. This book provides a great starting point for your transformational journey.”

—Hans Tesselaar, Executive Director, Banking Industry Architecture Network (BIAN)

“ Knowing where to start and what it takes is one of an organisation’s most significant challenges when embarking on its transformation journey. Erl & Stoffers take a topic so mysterious and complex and drill down to its essential essence. A Field Guide to Digital Transformation is the guidebook, for every enterprise leader whose organisation is already on or about to start its digital transformation, on how to retool and re-define an enterprise to achieve true digital success fundamentally.”

—Simon Farrugia, Owner and Business & IT Transformation Specialist at BluBox BV

“ Getting Digital Transformation right is critical; getting it wrong can be fatal. A Field Guide to Digital Transformation is a comprehensive, easy to understand perspective that is grounded in practical ways to get ahead in this complex area.”

—Matt Armstrong-Barnes, Chief Technologist, Hewlett Packard Enterprise

“ This book describes common drivers as well as goals and benefits of Digital Transformation so that the reader can understand why Digital Transformation is required. Using customer-centricity, the authors further elaborate on which key technological approaches can be applied to further such a complex business transformation. The book is concluded with a practical case study describing a part of a contemporary transformation.”

—Michel Ruijterman, CIO and Director ITC, de Volksbank

“ Very well written, easy-to-read guide with a clear explanation of the key building blocks required in every digital transformation.”

—Edwin van Gorp, Chief Architect, Corbexx

“ For any firm, achieving true digital transformation to become a differentiator in its industry is quite difficult. This new book on digital transformation is an excellent overview and first step towards this journey. It gives an executive level overview of the essential technologies, the processes one should follow to start that journey. This book also advises on how a firm must rethink its existing business models, deal with the changes, and retrain its employees for new skills with nice illustrations.”

—Thirumurthi Ranganathan, MBA (a lifelong learner and senior architect with 20+ years of IT Architecture experience with 12 years in FinTech)

“ A should-read book on managing technology business change for managers, executives, and strategists. I strongly recommend this book to anyone interested in the theory and practice of business change and transforming business using emerging technologies. The book provides a holistic and concise description of digital transformation; what it is, what is consists of in terms of terminology and technology, and how to use data and decision insight to drive transformation in action. The book uses well defined concepts to help the reader to capture what digital transformation is all about; from the early motivation and definition, to how it is done in action with examples.

With this book you will find easy-to-understand symbols and icons that illustrates for the reader the key concepts. The book is well structured in two parts; first the foundation part, and then next a practice part that puts attention to data and decision management in online solutions, shifting the mindset from product-centricity to customer-centricity. The authors show the importance of connecting business with processes, technology and data to construct the future operations. Through clear, engaging explanations to help the reader to establish the new processes.”

—Morten R Stender, PhD, Partner of Staun&Stender

“ Valuable insights in the organizational impact of disruptive technologies”

—Ir. Art Ligthart, CDT of Y. Digital BV